Brazil is Latin America's largest e-commerce market with tens of billions of dollars in annual transactions, and Pix, launched by the central bank in November 2020, has established itself as the number-one method, accounting for over roughly 40% of online payments. Even in a market with a strong card-installment (parcelamento) culture, Pix has become the de facto default for transactions where instant approval and low cost matter most.

For products where instant delivery matters, such as digital content and game items, for younger customers with limited card credit limits, and for own-site and mobile-app merchants aiming to raise first-purchase conversion, placing Pix at the top of the checkout is well worth it. Since it's an account-based transfer, it can also capture customers without a credit card — a clear advantage over cards.

When a consumer selects Pix at checkout, a QR code or a copy-and-paste Pix code is issued instantly, and the consumer scans or pastes it into their bank or fintech app to approve the transfer. The transfer completes within seconds, any time of day, every day of the year, and Hecto Financial receives the funds in BRL, converts them, and settles the merchant in Korea in the contracted currency among USD, KRW, or JPY. Because deposit confirmation is real-time, you can connect order confirmation directly to your shipping process.

Merchants in Korea can consider accepting Pix through Hecto Financial without a local entity or local bank account in Brazil. That said, approval and terms vary depending on industry, transaction volume, and risk assessment, so the fee rate, settlement cycle, and settlement currency options are finalized during contract negotiation.

• Business registration country

  Confirm contract eligibility for merchants registered in Korea

• Sales channel

  The integration method and priorities differ depending on your online sales channel mix, such as your own site, open marketplaces, or mobile apps

• Product category

  Confirm in advance whether your category falls under restricted industries per PIX's operator merchant policy

• Local regulatory compliance

  Confirm compliance with Brazil's payment and foreign exchange regulations (see official sources below)

Funds are first received in BRL and, after conversion, settled in the single currency chosen in the contract among USD, KRW, or JPY. The settlement cycle follows the contract terms. Refunds can be processed quickly to the consumer's original account through Pix's return (devolução) mechanism, and since Brazil's consumer protection law (CDC) recognizes a 7-day right of withdrawal after receipt for online purchases, it's safer to design your refund operations around this assumption.

• Central Bank of Brazil (Banco Central do Brasil)Official information on Brazil's payment systems and related regulations. If this page's content differs from the actual regulations, the official source takes precedence.