Boost is an e-wallet operated by a unit of Axiata, Malaysia's telecommunications group, and it has grown its user base by leading with cashback and rewards programs. Along with Touch 'n Go and GrabPay, it is one of the major players sharing the local wallet market, and it serves as a useful complementary method for merchants looking to build tighter wallet payment coverage.
In Malaysia, wallets holding an e-money issuance license from BNM have spread quickly, helped by the government's cashless-adoption policies, and Boost is one of the operators leading that trend. Its strengths lie in telecom-backed promotional capability and a strong network of small and medium-sized merchants, and continued investment has let the group expand into digital banking. Because consumers tend to favor different primary wallets, supporting only a single wallet leaves some customers unreached, which is why Boost is worth considering from a coverage-strengthening perspective.
For commerce dealing in categories such as everyday goods, food and beverage, and mobile top-ups, where customers are price-sensitive and responsive to cashback and coupons, the effect of reaching Boost's user base is relatively strong. A practical approach is to keep TNG as your primary wallet and add Boost as a second wallet to lift conversion during promotional seasons.
Consumers pay using their top-up balance or a linked payment source in the Boost app, and online transactions are completed through in-app approval or a QR scan. Hecto Financial receives the resulting ringgit funds locally in Malaysia, converts them, and pays the Korean merchant in the currency set in the contract among USD, KRW, and JPY.
A single contract with Hecto Financial lets you consider accepting local wallet payments including Boost, so a Korean business does not need to go through a separate merchant registration process with Axiata. The specific fee rate, settlement cycle, and supported industries vary by transaction structure, so prior consultation is required.
※ This section describes the general support process and does not guarantee that a specific merchant can actually integrate this method. Please confirm the exact coverage and fees through consultation.
Confirm eligibility to contract as a business registered in Korea
The integration method varies depending on whether you are online-only or also include physical stores in Malaysia
Check in advance whether your products fall under restricted categories per Boost Wallet's merchant policy
Confirm compliance with Malaysia's payment and foreign exchange regulations (see official sources below)
Sales paid through Boost are recorded in ringgit and received by Hecto Financial, and the Korean merchant receives the converted amount in the currency chosen in the contract among USD, KRW, and JPY. The payout cycle and fees are set according to the contract terms. When a refund occurs, the return to the consumer's wallet proceeds under Boost's policy, so confirm the return processing time during the contracting stage.
The Hecto Financial team will work with you to review the right combination of payment methods for the Malaysian market.
Contact us