Apple Pay is Apple's payment service, which stores card information as a token on the device so that payment requires only Face ID or Touch ID authentication; it launched in Malaysia in 2022. Because iPhone users in this market are concentrated among urban, high-income consumers, this is a method worth considering for premium commerce with a high average order value.
Bank Negara Malaysia has steadily pushed forward card payment security regulations and the spread of contactless infrastructure, and on that foundation Apple Pay launched in 2022 together with cards from major banks. While Android holds the larger overall device share in the market, iPhone users are concentrated among urban consumers with high purchasing power, so the contribution to sales tends to exceed what device share numbers alone would suggest. One-touch payment in Safari also helps reduce guest checkout drop-off.
This method suits shopping sites with a high average order value and a meaningful share of iOS traffic, such as luxury goods, electronics, and premium beauty, as well as app-based subscription services. Since it presupposes a card, it is best designed as a complementary option alongside, rather than overlapping with, the FPX and e-wallet user base.
When a consumer taps the Apple Pay button in Safari or an app and completes biometric authentication, a device token is sent instead of the actual card number and approved through the card network. Hecto Financial receives the approved ringgit funds locally, converts them, and settles the amount to the Korean merchant in the contracted currency among USD, KRW, and JPY.
Through integration with Hecto Financial, a Korean company can consider accepting Apple Pay payments made with cards issued in Malaysia. Apple's technical requirements, such as domain verification, apply to web payments, so you should confirm the requirements for each integration method during the contracting stage.
※ This section describes the general support process and does not guarantee that a specific merchant can actually integrate this method. Please confirm the exact coverage and fees through consultation.
Confirm eligibility to contract as a business registered in Korea
The integration method varies depending on whether you are online-only or also include physical stores in Malaysia
Check in advance whether your products fall under restricted categories per Apple Pay's merchant policy
Confirm compliance with Malaysia's payment and foreign exchange regulations (see official sources below)
Funds approved through Apple Pay are received by Hecto Financial in ringgit and go through a currency conversion process, and the Korean merchant is paid in the currency designated in the contract among USD, KRW, and JPY. The settlement cycle and fee rate are set according to the contract terms. Refunds are processed as a cancellation back to the original card, so set your CS policy with the card network's refund processing timeline in mind.
The Hecto Financial team will work with you to review the right combination of payment methods for the Malaysian market.
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