Online payments in Brazil are anchored by Pix (over roughly 40%) and card installments, but e-wallets have carved out a clear user base of their own in between. PicPay started as a P2P transfer app and grew to tens of millions of users, establishing a place in online checkout based on the habits of younger users who move between app balance and linked cards to pay.

For customers responsive to coupon and cashback promotions, content and delivery-type services with frequent small-ticket repeat payments, and merchants targeting teens through 30-somethings with a high share of wallet-balance payments, a PicPay button is a valid additional option. Since wallet payments are approved with tokenized credentials rather than exposed card details, it also has appeal for security-conscious customers.

When a consumer chooses PicPay as the payment method, the approval screen opens in the PicPay app via a QR code scan or app switch, and the consumer confirms the payment with their balance or a linked card. Approval happens in real time, and Hecto Financial receives the funds in BRL, converts them, and settles them in the USD, KRW, or JPY chosen at contract time. Because it's a wallet method, designing a smooth app-switch UX on mobile screens affects the conversion rate.

Through Hecto Financial, merchants in Korea can also consider adoption without a direct contract with PicPay. Since wallet methods tend to have promotion and cashback policies that change frequently, if you're planning marketing tie-ins, it's a good idea to confirm the coverage separately at the contract stage.

• Business registration country

  Confirm contract eligibility for merchants registered in Korea

• Sales channel

  The integration method and priorities differ depending on your online sales channel mix, such as your own site, open marketplaces, or mobile apps

• Product category

  Confirm in advance whether your category falls under restricted industries per PicPay's operator merchant policy

• Local regulatory compliance

  Confirm compliance with Brazil's payment and foreign exchange regulations (see official sources below)

PicPay payment funds are received in BRL and, after conversion, paid out to the merchant in Korea in the currency set in the contract among USD, KRW, or JPY. Refunds are processed as cancellations of the original wallet transaction, returning to the consumer's balance or original payment card, and reflecting Brazil's CDC 7-day right-of-withdrawal standard in your refund policy reduces the chance of disputes.

• Central Bank of Brazil (Banco Central do Brasil)Official information on Brazil's payment systems and related regulations. If this page's content differs from the actual regulations, the official source takes precedence.