Apple Pay is a wallet that tokenizes card details so consumers can pay on iPhone, Apple Watch, or Mac using Face ID or Touch ID. Even in the Netherlands, where credit card penetration is low, major banks' debit cards can be loaded into the wallet, and it has become established as a way to reduce drop-off during mobile checkout.
About 70% of online payments in the Netherlands go through iDEAL, but iDEAL requires a round trip through a banking app for approval. Apple Pay tokenizes debit cards from major Dutch banks and completes checkout with a single biometric authentication, significantly shortening the checkout steps in mobile app and Safari environments. The fact that it runs on debit rather than credit cards is what makes it fit well with the Dutch market.
Korean merchants running mobile-heavy fashion, ticketing, or subscription apps may want to consider keeping iDEAL as the primary method while running Apple Pay alongside it as a one-touch path for iPhone users. The effect is greater in industries where in-app checkout UX has a strong influence on revenue.
When a consumer taps the Apple Pay button and approves with Face ID or Touch ID, a device-specific token (DPAN) is transmitted instead of the actual card number to process the payment. This biometric authentication satisfies PSD2's SCA (Strong Customer Authentication) requirement, making it easier to protect conversion rates without an additional authentication pop-up. The amount is received by Hecto Financial in euros (EUR), converted, and then settled to Korean merchants in the contracted currency among USD, KRW, and JPY.
Korean companies can consider accepting Apple Pay through Hecto Financial without a local contract in the Netherlands. Requirements and card network conditions differ by applicable channel — web (Safari), in-app, and so on — so it is efficient to decide on the channel first and then consult with us.
※ This section describes the general support process and does not guarantee that integration is actually possible for any specific merchant. Please consult with us to confirm the exact scope of support and fees.
Confirm whether contracting is possible on the basis of a Korean business entity
The integration method and priority differ depending on your online sales channel mix — own storefront, online marketplace, mobile app, etc.
Confirm in advance whether your products fall under a restricted category per the Apple Pay operator's merchant policy
Confirm compliance with EU payment regulations such as PSD2 and SEPA (see official sources below)
Apple Pay transactions are processed as tokenized card payments, generating a euro (EUR) amount that Hecto Financial receives, converts, and pays out to Korean merchants in the contracted currency among USD, KRW, and JPY. Because it is card-based, a chargeback process exists, and handling refunds by canceling the original transaction is advantageous for preventing disputes.
The Hecto Financial team will help you review the right combination of payment methods for the Netherlands market.
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