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🇮🇹 Italy Maestro Payment Integration Guide

Maestro is Mastercard's debit brand, and new issuance in Europe has been discontinued since July 2023 as it transitions to Debit Mastercard. This guide sets out the criteria for considering it as a supplementary method aimed at not losing customers in Italy who still hold an existing Maestro card.

When to consider Maestro payment in Italy

Before deciding on adoption, it's important to know that Mastercard has discontinued new Maestro issuance in Europe since July 2023 and is transitioning to Debit Mastercard. In other words, Maestro is not a growing method but one whose remaining card base gradually shrinks. That said, Italy is a market where the shift to cashless payments has centered on debit and prepaid cards rather than credit cards, so existing Maestro cards that haven't yet reached their renewal cycle are still in circulation.

Maestro should therefore be approached not as a standalone method to adopt, but as a supplementary method within Italy's card acceptance setup that prevents payment failures for existing cardholders. It makes sense to first establish your primary debit scheme and digital wallets, then consider adding Maestro acceptance in categories (household goods, low-to-mid-priced consumer goods, and the like) where residual Maestro transactions are still meaningfully observed.

Mastercard
Operator
Discontinued July 2023 (Europe)
New issuance
Debit Mastercard
Transition target
Supplementary method for existing holders
Recommended positioning

Basic flow of a Maestro payment in Italy

When a shopper pays with existing Maestro card details, the transaction is authorized following PSD2's Strong Customer Authentication (SCA / 3DS2), and Hecto Financial receives the approved payment in euros (EUR). It is then converted and settled with the merchant in Korea in whichever of USD, KRW, or JPY was selected in the contract. Since new issuance has stopped, factor into your monitoring metrics that Maestro transaction volume naturally declines with each card renewal cycle.

Hecto Financial's Maestro coverage

When integrating a card acceptance setup through Hecto Financial, the scope for accepting residual Maestro transactions can be reviewed alongside your primary card schemes. However, since this is a method whose new issuance has been discontinued, the actual coverage, fees, and maintenance conditions should be confirmed with the sales team before signing a contract.

※ This section describes general support procedures and does not guarantee actual integration eligibility for any specific merchant. Please consult with us to confirm exact coverage and fees.

What to check before applying and integrating

  • Business registration country

    Confirm contract eligibility for businesses registered in Korea

  • Sales channels

    The integration method and priority vary depending on the online sales channel mix — owned storefront, marketplace, mobile app, and so on

  • Product categories

    Check in advance whether your products fall under a category restricted by Maestro's merchant policy

  • EU regulatory compliance

    Confirm compliance with EU payment regulations such as PSD2 and SEPA (see official sources below)

Settlement currency, cycle, and refund terms

Like other card payments, Maestro transactions are received locally in euros (EUR) by Hecto Financial, converted, and settled domestically in whichever of USD, KRW, or JPY is the contract currency. The settlement cycle follows the contract terms. Given the debit-based nature of the method, refunds are processed as cancellations back to the original card, and during the transition period from Maestro to Debit Mastercard, it's worth confirming in advance the refund path for cases where the original transaction card has been closed due to card reissuance.

Italy Maestro Payment FAQ

QIs there any point adopting Maestro now that new issuance has stopped?
It is not recommended as a primary method. However, it is worth considering as a supplementary method to prevent payment failures for customers in Italy who still hold an existing Maestro card, with the decision to keep supporting it based on observed transaction share.
QWill settlement be received in euros?
No. Hecto Financial receives and converts the EUR payment, and the merchant in Korea receives settlement in whichever of USD, KRW, or JPY was selected in the contract.
QCan card acceptance start without a local entity in Italy?
Integrating through Hecto Financial may allow a contract based on a Korean corporation in some cases. This varies by business category and transaction structure, so please confirm through a consultation.
QHow does the transition to Debit Mastercard affect merchants?
As consumer cards get renewed, Maestro transactions gradually get replaced by Debit Mastercard transactions. If you already accept the Mastercard scheme, this transition happens naturally with no loss of revenue.

Official sources on payments in Italy

  • Bank of Italy (Banca d'Italia)Official information on Italy's payment system and related regulations. If the content of this page differs from the actual regulations, the official source takes precedence.

Inquire about Maestro payment adoption in Italy

Hecto Financial's team will work with you to review the right combination of payment methods for the Italian market.

Contact us