Behind Romanian consumers' persistent preference for cash-on-delivery lies low trust in sellers, and PayPal is one of the tools that has bridged that trust gap online. Its European service is operated by the Luxembourg entity PayPal (Europe) S.à r.l. (licensed by the CSSF), and its buyer protection program serves as a psychological safety net that helps consumers accept prepayment when buying from an overseas seller for the first time.

For cross-border sellers shipping directly from Korea to Romania, the barrier of an 'unfamiliar overseas online store' weighs more heavily than it does for card payments, so pairing PayPal alongside card payments is effective for defending payment completion rates. It is also a priority option for digital content and subscription products, where physical delivery doesn't exist and cash-on-delivery is inherently impossible.

When a consumer approves a payment by logging into PayPal, the funds are paid from their balance or a linked card or bank account. Wallet login and device authentication function as part of the PSD2 Strong Customer Authentication (SCA) process, which keeps checkout short. The merchant's share of the funds is collected by Hecto Financial, converted, and settled in the currency set under contract.

Korean corporations can consider PayPal acceptance through Hecto Financial without a local entity in Romania. However, since PayPal's merchant policy applies a separate industry review, this should be confirmed during prior consultation along with the settlement cycle, fees, and currency options.

• Business registration country

  Confirm whether a contract is possible on the basis of a Korea-registered business

• Sales channels

  The integration method and priority differ depending on your online sales channel mix, such as owned storefronts, open marketplaces, and mobile apps

• Product categories

  Advance confirmation is needed as to whether your category falls under the merchant policy restrictions of the PayPal operator

• EU regulatory compliance

  Confirmation is needed on compliance with EU payment regulations such as PSD2 and SEPA (see official sources below)

Consumers pay in RON, but the merchant does not receive RON. Hecto Financial converts the amount it collects and settles it in the currency chosen under contract—USD, KRW, or JPY—with the cycle following contract terms. Refunds may involve an overlap between PayPal's dispute and case process and EU consumers' 14-day withdrawal right, so designing your own refund policy no narrower than either process helps prevent disputes.

• National Bank of Romania, Banca Națională a României (BNR)Official information on Romania's payment systems and related regulations. If this page's content differs from actual regulations, the official source takes precedence.