Apple Pay is a wallet that tokenizes cards and lets users pay with biometric authentication on iPhone and other Apple devices. In Greece, where card payments became routine following the capital controls, major banks have long supported it, and this guide covers how to use it from an online conversion rate perspective.
In Greece, cash use was restricted during the 2015 capital controls, and card payments increased sharply within a few years, making online card payment the standard in this market. Building on this card-based foundation, Apple Pay has spread as an online payment method among iPhone users, supported by major Greek banks. Because tokens are exchanged instead of the actual card number, it reduces checkout abandonment caused by security concerns.
It suits merchants where completing the payment step with a single authentication directly affects conversion, such as fashion, beauty, and digital services purchased on mobile web or apps, or activity and accommodation sales that see a surge of bookings during tourist season. If you already accept card payments, the added benefit tends to outweigh the additional effort.
When a consumer selects Apple Pay at checkout and approves it with Face ID or Touch ID, payment is carried out using the tokenized card information stored on the device. Because this biometric authentication satisfies PSD2's strong customer authentication (SCA) requirement at the device level, payment often completes without a separate 3DS screen, which is favorable for conversion. The approved funds are received by Hecto Financial in euros (EUR).
Integrating through Hecto Financial lets a Korean corporation consider accepting Apple Pay without a local contract in Greece. Since this wallet sits on top of an underlying card acceptance setup, the actual scope of support and conditions (settlement cycle, fees, currency options) need to be confirmed before contracting.
※ This section describes the general support process and does not guarantee actual integration availability for a specific merchant. Please confirm exact coverage and fees through consultation.
Confirm contract eligibility based on domestic business status
The integration method and priority vary depending on your online sales channel mix, such as your own store, open marketplaces, or mobile apps
Advance confirmation is needed to check whether your business falls under Apple Pay's restricted-industry policy
Confirm compliance with EU payment regulations such as PSD2 and SEPA (see the official sources below)
Funds paid via Apple Pay in euros (EUR) are received and converted by Hecto Financial before being settled in whichever of USD, KRW, or JPY is set under the contract. Since the underlying transaction is a card transaction, refunds and chargebacks follow the rules of the connected card scheme, and processing deadlines should be confirmed together with the contract terms.
Hecto Financial's team will work with you to review the right combination of payment methods for the Greek market.
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