Maestro is Mastercard's debit brand, and since July 2023 new issuance within Europe has been discontinued, with a shift to Debit Mastercard underway. In Denmark, Maestro should be approached not as a primary method but as a complementary method for existing cardholders.
New issuance of Maestro in Europe has been discontinued since July 2023, and existing cards are in a wind-down phase where they are converted to Debit Mastercard when replaced. Denmark has, from the outset, been a market where the national card Dankort (Visa co-badged) and the MobilePay app have occupied the two main pillars of payments, so Maestro's presence is limited, and it is a method that can only be considered from the perspective of broadening acceptance so as not to miss payments from remaining cardholders.
Adopting Maestro as a standalone goal when entering Denmark is therefore not recommended. A realistic order is to first put Dankort, MobilePay, and international card networks in place, and then, for merchants that also serve customers across Europe (travel, digital services, etc.), add it as a complement that also covers payments from remaining Maestro cardholders.
Payments with remaining Maestro cards proceed the same way as a standard card payment, with PSD2's SCA (3DS authentication) applied. Hecto Financial collects the approved amount in DKK, converts it, and settles it in the currency selected in the contract—USD, KRW, or JPY. Since there is no new issuance, transaction volume naturally declining over time should be factored into how you design your payment method mix.
Given that this is a wind-down method, rather than standalone adoption of Maestro, Hecto Financial reviews acceptance together with you as part of your broader card and wallet portfolio. The outlook for remaining transaction volume, as well as fees and settlement terms, varies by industry and customer mix, so they need to be confirmed before contracting.
※ This section describes the general support process and does not guarantee that a specific merchant can actually integrate this method. Please confirm the exact coverage and fees through consultation.
Confirm contract eligibility as a business registered in Korea
Integration method and priority vary depending on your online sales channel mix—owned store, open marketplaces, mobile app, etc.
You need to check in advance whether your products fall under categories restricted by Maestro's operator merchant policy
Confirm compliance with EU payment regulations such as PSD2 and SEPA (see official sources below)
Like other cards, proceeds from Maestro transactions generated in DKK are collected and converted by Hecto Financial, then settled domestically in the selected currency—USD, KRW, or JPY. Because transaction volume can fluctuate significantly given this method's wind-down status, we recommend monitoring it separately in your settlement reports, and your refund policy should also reflect intra-EU rules such as the 14-day right of withdrawal for EU distance sales.
Hecto Financial's team will work with you to review the right combination of payment methods for the Danish market.
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